The Unmuted CEO
🎙️ You've been building your business in silence long enough, sis.
Welcome to The Unmuted CEO Podcast—where mom entrepreneurs stop second-guessing, start showing up, and finally get seen for the powerhouse they already are.
I'm Tammy Maynard—mom of six (yes, twins included!), visibility coach, and the woman who turned years of feeling invisible into a thriving business. And sis, if you've ever stared at that "Go Live" button for 20 minutes, rewritten the same caption seven times, or wondered if you'll EVER feel confident enough to show your face online—I see you. Because I've been you.
Here's what you'll find inside every episode:
Real talk about building visibility on YOUR terms—no hustle culture, no "rise and grind" BS, just strategies that work WITH your life, not against it.
Behind-the-scenes of what it actually takes to show up consistently when you're juggling kids, a business, and trying to remember if you ate lunch.
Mindset shifts that turn "I'm not ready" into "watch me work."
Practical systems for batch content creation, time management, and staying visible without burning out.
Guest conversations with women who've walked this path and come out the other side—thriving, not just surviving.
This isn't another podcast telling you to do more. This is permission to show up as you are, build confidence one post at a time, and finally turn that quiet potential into the seen, paid impact you've been dreaming about.
Whether you're a brand new entrepreneur or you've been lurking in the shadows for years, it's time to get unmuted. Your voice matters. Your business matters. And sis—you were made to be seen.
New episodes drop every Monday—because your next level of confidence can't wait.
Subscribe now and join the sisterhood of women who are done playing small. Let's show up and sell out—on our terms.
The Unmuted CEO
The 30-Day Content Batching Plan That Keeps the Views Flowing When Mom Life Hits
December can feel like a pressure cooker—wrapping gifts, wrangling emotions, and still trying to show up for your business. We get honest about the real reason consistency slips during the holidays and replace hustling from scratch with a calm, four-week content system that fits mom life, travel, and unpredictable schedules. If you’ve ever thought, “I’m not disciplined enough,” this conversation reframes consistency as a systems issue and gives you a step-by-step plan to get ahead without losing your peace.
We walk through a practical batching framework: week one is planning and content pillars, week two is focused recording blocks, week three is micro edits in small pockets of time, and week four is scheduling and engagement. You’ll learn how to turn a few strong ideas into a month of content across formats—reels, emails, carousels, and podcasts—so you’re not reinventing your strategy every day. We share simple tools like CapCut and Canva, show you how to organize “ready to post” folders, and break down how to keep your energy for what matters most.
You’ll also hear realistic holiday tactics: involve your family with a declared CEO hour, shrink the volume but keep the structure, and protect your presence by letting a scheduler post while you’re off making memories. The heart of it all is grace. Rest is holy, planning is wisdom, and sustainable visibility honors your season. Ready to start? Pick your pillars, brain dump twenty ideas, select four to eight to run with, and book one 45–90 minute recording block this week. If this helped you see a way forward, subscribe, share with a friend who needs consistency without burnout, and leave a review so more moms and makers can find this plan.
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Hey, sis. Welcome back to the Unmuted CEO podcast. I'm your host, Tammy, your favorite confidence and visibility coach, and you're reminder that you can be both a present mama and a powerful CEO. And listen, if you're tuning in the week this airs, Merry Christmas, sis. I know this time of year can be a lot. You're probably wrapping gifts, building memories, stretching budgets, managing emotions, yours and the kids, and still trying to run this business God gave you. So I just want to speak this over you before we dive in. You're not behind. You're not failing. You're a woman doing her best to steward her home and her calling. And God sees all of it. Today, we're getting super practical with something that can actually give you more peace and margin in seasons like this. A 30-day content batching plan that keeps your content flowing, even when mom life is mom life'. And the holidays are holidaying. If you've ever said, I want to be consistent, but life keeps lifeing. Every time I get momentum, something happens with the kids or the schedule. I don't have time to create every single day, especially around the holidays. Then this episode is your blueprint. We're going to walk through the mindset shifts you need, a week-by-week batching framework, how to do this with kids, chaos, and Christmas in the mix, and a challenge to help you actually start this, not just listen. Alright, let's dig in. Let me start by saying this consistency does not mean posting every day from scratch. Some of you are waking up each day trying to either think of a brand new idea, write a caption, film, edit, post all in one day. No wonder you're exhausted. And during the holidays, forget it. You're not inconsistent because you're lazy. You're inconsistent because your system is unsustainable. Write this down. My consistency is a systems issue, not a worth issue. And especially this time of year, I want to add, rest is holy, planning is wisdom. A lot of you have attached shame to your inconsistency. I'm not disciplined enough. I'm not serious about my business. Maybe I'm not cut out for this. Sis. You're raising kids, holding emotional space for your family, trying to make Christmas feel magical, and building a brand. You don't need more shame. You need structure that honors your season. Here's the simple framework we're walking through today. Think of your month in four themed weeks. Week one, plan and prep. Week two, record. Week three, edit and design. Week four, schedule and nurture. Now, around holidays like Christmas, this becomes even more important because you might be traveling, kids might be out of school, routines are upside down, but having a plan gives you something to come back to instead of starting from zero every time. Go for week one. No camera, just clarity. This week is about brain dumping, organizing, prepping ideas so filming is easier later. And if this is Christmas week for you, this might just be a cozy hour with your notebook and a mug of hot cocoa after the kids go to bed. Or a quiet moment with God. Asking, Lord, what do you want me to say in this next season? Step one, choose your content pillars. Ask yourself, what three to five main things do I want to be known for? For example, yours might be confidence and mindset, visibility and content, entrepreneur life, faith and purpose, your specific niche, finances, health, style, etc. Write those down. Everything you create should flow from these pillars. Step two, brain dump 20 to 30 ideas. Set a timer for 15 minutes and write everything that comes to mind. Questions your audience may ask. Mistakes your clients make. If I could sit on the couch with my idea client right now, what would I say to her? No editing, no judging, just don't. Step three. Pick your core 8 to 12 pieces for the month from your brain dump. Choose two to three pieces of content per week to focus on. Remember, one core idea can become either a podcast episode, two to three reels, an email, carousel, a story series. You don't need 30 different ideas. You need a few strong ones that you can repurpose. Step four, outline each piece. For each piece, jot down your hook, which is a bold first line, your main points, which are three to five bullets, and your call to action. Where do you want them to go next? By the end of week one, you should have your content pillars, eight to twelve planned pieces, simple outlines for each, no camera yet, just plan. And if all you can manage during Christmas week is this planning step, that's still a win. You're planting seeds for the new year. Before we move on, I want you to breathe. Inhale, exhale, ask yourself, what am I expecting from myself this holiday that God did not ask me to carry? Is it posting every single day, making Christmas perfect for everyone? Being 100% on in business and at home. Give yourself permission to adjust your pace. Badging is not about hustling harder. It's about creating space to be present. Alright, let's keep going. Goal for week two. Capture as much content you can in the one to three focused sessions. This is your show up and talk week. Step one, choose your recording windows. Look at your calendar and pick one to three time blocks of 45 to 90 minutes. Maybe during nap time, early morning, evening when the kids are down. Put it on your calendar like an appointment. Content CEO time. Around the holidays, this might mean asking a family member to watch the kids for an hour, recording after Christmas Day when things calm down. Or doing just one solid recording block instead of several. Step two, simplify your setup. You don't need a studio, fancy lighting. You need a spot near a window, your phone, a way to prop it up if you want to. Put on a cute top, simple makeup, or even a festive sweater. Make it fun. But remember, your message is the main event. Step three, batch record in themes. Film multiple videos on the same topic or in the same outfit. For example, record your full podcast episode. Then record three to four short reels pulling key points from that episode. If you've got a holiday angle, record one or two end-of-the-year reflections or new year prep pieces. You might feel repetitive, but your audience didn't see everything, needs repetition to remember your message, is following you for that specific transformation. By the end of week two, your goal is to have all podcast episodes recorded, eight to twelve short form videos recorded. If you can't get them all, that's okay. Get as many as you can. Progress over perfection. Goal for week three. Turn raw recordings into ready-to-post assets. This is the micro moments week. Step one, embrace micro sessions. You don't need a three-hour editing marathon. You need pockets. 15 minutes in the school pickup line. 20 minutes while cookies are in the oven. 10 minutes before bed. Assign each micro session a simple task. Trim two videos. Add captions to one reel. Design two thumbnails in Canvas. Small actions add ups is. Step two. Use simple tools. Use tools like Cap Cut to trim or add auto captions. Canva for graphics, quotes, carousels, or thumbnails. Your job is not to become an editor. Your job is to make your content clear, watchable, on brand. Done is better than perfect and never posted. Step three Create a content folder. On your phone or your computer, create folders ready to post for week one, ready to post for week two, etc. Store edited videos, finished graphics, final thumbnails. By the end of week three, you should have a bank of ready to post content, thumbnails, and graphics matched to the videos so when it's time to schedule, you're not scrambling. Holiday heart check number two. Reflect and release. As you're editing, I want you to reflect, what did God carry me through this year as a mom and CEO? Maybe a hard financial season, health challenges, business pivots, mental battles. You're still here. You're still cold. You're still being refined, not rejected. Let this batching process be an act of gratitude. Thank you, God, that I get to create. Thank you, God, that I have something to say. Thank you, God, that you trust me to serve women with my voice. Goal for week four. Let the system work for you. This is where you load everything into a scheduler. Free your brain from what do I post today. Focus on connection instead of constant creation. Step one, use a scheduling tool. You can use tools like Meta Business Suite, Later, or your favorite scheduler. Plug in your videos, your captions, your hashtags if you're using them. Thumbnails. Schedule posts for days you know you can check in and reply for a few minutes. Times your audience is usually active. Around the holidays, this is a clutch because you can actually unplug on Christmas Day. You can be present at dinner, knowing content is still going out. You're not sneaking off stressed, trying to post from the bathroom. Step two, plan your relational time. Your content going out is visibility. Your engagement is relationship. Block 10 to 20 minutes a day to reply to comments, respond to DMs, comment on your ideal client's content, ask questions and stories for your group. You're not just pushing content, you're building a community. Step three give yourself grace weeks. Even with the system, life will life. Maybe you don't get to week four as planned. Maybe week two runs into week three. That's okay. The point of this system is that even if you fall off for a week, you still have batch content ready. You can get back on track without starting from zero. Let's address the real life objection. Tammy, my kids are always around. I work a nine to five on top of my business. I'm exhausted. When am I supposed to batch? And now it's Christmas on top of that. Here are some real strategies. A. Involve your family. Let the kids have holiday movie time during your recording hour. Ask your partner or a relative to cover you for one designated block. Tell your family, this is mommy's CEO time. This helps us build something for the future. Normalize your dream in your house. B. Shrink the plan. Keep the structure. If a full 8 to 12 pieces feel like too much, start with four core pieces for the month. One per week, one to two reels from each. That's still more consistency than posting randomly when you feel guilty. C. Honor your energy. There will be days you're just tired, especially around the holidays. That doesn't make you less of a CEO. Use low energy days to plan, outline, engage with your audience. Use your higher energy days for recording, lives, deep work, organize, or disrested. Some of you are so used to chaos that being organized feels wrong. You're used to scrambling, rushing, being last minute with everything. So when you actually have content schedule, a calmer week, space to rest around Christmas, you're almost gonna sabotage it. You stop planning, you slip back into I'll just wing it. Say this with me. I am allowed to prepare. I am allowed to have ease. I am allowed to rest and still be a real CEO. God is not glorified by your burnouts. He's glorified when you steward your assignment with wisdom and honor your body, your family, and your capacity. All right, sis, let's turn this into action. In the next seven days, yes, even in holiday mode, your assignment is pick your three to five content pillars. Braindump 20 ideas. Choose four to eight of them for the next month. Put one recording block on your schedule. Even if it's just 45 minutes, and even if it's after Christmas. That's it. Don't try to master all four weeks at once. Just start with week one, plus one step of week two. When you do that, DM me or tag me and say, Tammy, I started my 30-day plan, sis. I'll be in your corner cheering you on. Since consistency is not reserved for women with nannies, teens, perfect homes, endless time. Consistency is built by women like you, with kids climbing on them, with jobs, with responsibilities, with Christmas programs and wrapping paper everywhere. Who decide to create a system that supports their calling? As we sit in this Christmas week, I just want to speak this over you. May you remember that Emmanuel, God with us, is with you in the late night editing, in the quiet planning moments, in the mom guilt, in the big dream, and in the small faithful steps. You're not building this alone. Heaven is backing you. If this episode helped you see a way forward, do me a favor. Share it with another Marpreneur who's been saying, I just need to be more consistent, especially this time of year. Screenshot and tag me at the Unmuted CEO with your biggest takeaway. And if you're ready to stop trying to do this alone and want to plug and play support for your content, confidence, and visibility, come join us inside Unmuted and Scene. We build these systems together so you don't quit when life happens or when the holidays hit. Until next time, plan it, batch it, schedule it. Make your memories, enjoy your Christmas. And no matter what mom life throws at you, stay unmuted.
